Social Media Explained

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Social Media continues to dominate discussions in meetings throughout the hotel industry. The most common of which is how to use Social Media to the hotel’s advantages.

While great progress has been made in embracing Social Media as part of the hotel  marketing plan there are very few that have put all the pieces together. This is to the time commitment to keep with the changing landscape and clarity of how to use each of the available Social Media Channels in a way that would engage consumers.Continue Reading

Evaluating Expedia’s Booking Flow And Subliminal Messaging Built Into It

Expedia Booking Flow Analysis

Expedia is a formidable ECommerce company and continuously invests in improving its platform. They optimize the booking flow so it results in more bookings. They acheive this by a combination of design, colour contrast, subliminal messaging, social proof & more. Let us have a look at the hotel booking flow in detail. The Search Box [...]

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Is Responsive Design The Right Solution For Your Hotel Website

Is Responsive Design Right For Hotel Websites

We are 6 weeks into the new year and we just passed a year which was declared “Year of Mobile”. In many ways it was true. People increased their shopping activity on mobile devices and in some countries mobile internet usage passed desktop usage. One thing has became absolutely clear, whether you are ready for [...]

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Twitter Showdown: Starwood Vs FourSeasons

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We always look at who is doing well in the field of Social Media. There are some brands that always stand out and it seems they know the right thing to say almost every time. So, this one is for fun, comparing the two most active hotel brands on Twitter. This will give you a [...]

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How Are Smartphone Owners Using Their Device For Hotel Related Activities?

How do people use mobile phone for hotels

As more and more people adopt smartphones it becomes equally important to understand what they are looking for on these devices. Once you know what they are looking for you can cater your mobile site or app towards these behaviours and provide a remarkable user experience. EMarketer did a study to find out exactly what users [...]

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Understanding Cross Platform User Behaviour In A Multiscreen World, A New Google Study

There is a growing trend where people are using multiple screens at the same time or moving from one device to another. This new Google study tries to explain how people are using a combination of phones, tablets, computers and TVs. Here some of the insights from the study: There are two main modes of [...]

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Expedia Changing The Game With Traveler Preference Program

As we all know hotel distribution channels  are constantly evolving; on a near weekly basis we hear from new channels that want to help you sell your product. So it is no surprise that the biggest player of all is lining up to change the game. Expedia has revealed a new business model under the banner [...]

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How Can Reducing Choices Improve Direct Bookings?

Reduce choices to improve hotel direct bookings

As a hotel person one your main goals is to always focus on growing the share of bookings coming from the hotels website. The challenge is that it is not that easy and it needs constant work. The reward is really high, from getting bookings at the lowest cost distribution to getting all the information [...]

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How To Minimize Damage And Fight Fire With Reputation Management

This is a guest post by James McCullough In this first post about reputation management, I will point out some of the causes for a minor problem to heat up and become a larger fire, and how to minimize that damage.The following example just happened this past week with one of my client’s hotels. A common [...]

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Revenue Management Strategy, Price

The Pricing Triangle

Having identified the product strategy it is time to focus on price. Selling the Right Room To the Right Guest On the Right Night At the Right Rate Through the Right Channel Price matters. As revenue managers none of like to hear it; reality is that consumers still rate price as one of the top [...]

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