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The Rise Of Mobile Email Usage

May 7, 2012 posted by raj

Mobile is leading the way in how we are interacting with the internet. We are not only using mobile phones for taking pictures & posting status updates;the change in consumption is also happening to emails. -88% of the people check …

How Do Images Influence Website Conversion?

April 3, 2012 posted by raj

Images are very effective in generating interest, showcasing your product and drive a person to a call to action. Adding images to a site also leads to an increase in time spent on the site. This is because a visitor …

Revenue Management Strategy, Starts With the Right Product

March 19, 2012 posted by Scott

We have all heard the old motto of Revenue Management: Selling the Right Room To the Right Guest On the Right Night At the Right Rate Through the Right Channel While there has been some changes over the years the fundamentals remain the …

Creating Fans: An Unstoppable Strategy For Reputation, Revenue And Talent

March 12, 2012 posted by raj

Hospitality is a business of providing service consistently. There are multiple points when a guest interacts with a hotel. This can be online when they were searching for rates or over the phone when making the reservation. Once the booking …

Why Should Revenue Managers And Marketers Join Forces?

March 2, 2012 posted by raj

Revenue managers are considered demand managers but how can they leverage skills of the hotel marketing team to become demand generators? Building a culture where both the teams work together and combine their skills in coming up with campaigns leads …

How Does Your Hotels Online Reputation Influence Buying Decisions?

February 28, 2012 posted by raj

As people have become more open about what they doing and sharing thoughts about almost everything online and it has started to influence people. The amount of data shared shows that not everyone is worried about privacy and they are …

Finding Hotel Revenue Management Expertise; Think Beyond Your Walls

February 21, 2012 posted by Scott

From the previous post “Revenue Management Success Begins With The Right People” it should be apparent that having the right resource to drive the business is the first priority. Following the post I’ve had several colleagues reach out and express …

Impact Of Google’s Latest Announcement On Your Hotel Marketing Strategy

February 12, 2012 posted by raj

Google recently announced their new feature called “Search plus your world”. This is Google’s attempt to socialize search. Right now the option is not permanently available and it keeps disappearing from their search page but the impact of their decision …

Revenue Management Success Begins With The Right People

February 8, 2012 posted by Scott

In the last post “Revenue Management: The Future is Now” the four fundamentals to optimal revenue was outlined as Talent, Strategy, Tools and Execution. This post will discuss Talent and what makes a great revenue management professional. In reviewing 200 …